Come­di­ans Lar­ry David and Jer­ry Sein­feld nev­er thought any­one would watch their sil­ly lit­tle sit­com about a New York come­di­an sit­ting around talk­ing to his friends. NBC exec­u­tives did­n’t think any­one would watch either — ​“Too Jew­ish,” they said — but they bought it any­way, hid­ing it away in the TV dead zone of sum­mer. But against all odds, view­ers began to watch, first a few and then many, until nine years lat­er near­ly 40 mil­lion Amer­i­cans were tun­ing in week­ly. Sein­fel­dia cel­e­brates the cre­ators and fans of this Amer­i­can tele­vi­sion phe­nom­e­non, bring­ing read­ers behind the scenes of the show while it was on the air, show­ing the ways it brought the Jew­ish cul­ture of mod­ern New York­ers to a nation­wide audience.

Vis­it­ing Scribe: Jen­nifer Keishin Armstrong

6 Things I Learned About Jew­ish Cul­ture from Seinfeld

The 7 Best Jew­ish Moments in Amer­i­can Sit­com History