Both of these new guides for successful business leadership in today’s world draw heavily on Jewish values, seasoned with a goodly measure of yiddishkeit. Alper’s book is not only a manual for entrepreneurs but is, at the same time, a memoir of the life and career of the founder of Noah’s Bagels, telling the story of his journey from a young man confined to a mental hospital to becoming one of America’s most successful businessmen.
Beginning as a secular and somewhat alienated Jew, Alper was drawn to Judaism and an appreciation of its history and values as a result of a visit to Israel. He learned that Jewish law and wisdom warns against greed and stresses the importance of honesty, fairness, community service, and helping those in need. Alper draws on quotations from the Torah and other Jewish sources and combines these with humor and grace as he tells his story. He shares the lessons he has learned along the way and illustrates them with examples that demonstrate the importance of these principles in guiding him to entrepreneurial success.
But his book “isn’t only about work. It’s about how to be an entrepreneur while still living a healthy, meaningful and worthwhile life.” It’s also a joy to read.
Zweifel and Raskin have a more ambitious goal: their book, The Rabbi and the CEO, sets out to give the reader “the tools you need to be an ethical and effective leader.” The authors do this by referring to the Ten Commandments and expounding on their meaning as well as by recounting the challenges faced by leaders encountered in the Bible and examining how they dealt with them. In their book, it matters not whether the reader is a small businessman or the CEO of a giant corporation. References cited run the gamut from Moses to Bob Dylan and, in view of Rabbi Raskin’s Chabad affiliation, also include the Zohar as well as the Talmud, “Ethics of the Fathers,” and numerous other traditional sources.
Each section of the book has a summary of its contents labeled “The Bottom Line” and “Tips” designed to help the reader apply the advice given by the authors. The book is thoroughly researched and replete with footnotes. It’s an easy read and contains many valuable suggestions.