In two-col­or graph­ic-book for­mat, the cofounders of Hon­est Tea tell the engag­ing sto­ry of how they cre­at­ed and built a mis­sion-dri­ven busi­ness, offer­ing a wealth of insights and advice to entre­pre­neurs, would-be entre­pre­neurs, and mil­lions of Hon­est Tea drinkers about the chal­lenges and hur­dles of cre­at­ing a suc­cess­ful busi­ness – and the impor­tance of per­se­ver­ance and cre­ative prob­lem-solv­ing. Seth Gold­man and Bar­ry Nale­buff began Hon­est Tea fif­teen years ago with lit­tle more than a tea leaf of an idea and a pas­sion to offer organ­ic, fresh­ly brewed, light­ly sweet­ened bot­tled tea. Today Hon­est Tea is a rapid­ly expand­ing nation­al brand sold in more than 100,0000 gro­cery stores, restau­rants, con­ve­nience stores and drug­stores across the coun­try. The brand has flour­ished as Amer­i­can con­sumers move toward health­i­er and green­er lifestyles.