The 1927 film The Jazz Singer stands as a unique cultural artifact of its time. Usually hailed as the first talking picture, it was also one of the handful of motion pictures (and perhaps the most serious) that represented Jews on screen — in a period when Jews were known as having invented Hollywood but otherwise kept their Jewish identity under the radar. The film stars Al Jolson, once acclaimed (often by himself) as the “world’s greatest entertainer.” The plot is inspired by Jolson’s life story.
Journalist Richard Bernstein regards Jolson’s rise to fame and the making of the film as an archetypal American story: a unique talent flourishes in an atmosphere of freedom — hence the book’s title. Along the way, Bernstein examines many dimensions of Jewish life in America, such as the history of the Jews in the entertainment industry both as subjects and as creators, and the nature of Jolson’s professional persona as a blackface performer. Some of this is well-trodden territory, but Bernstein has produced an engaging and compact cultural history, rich with research and insight.
Jolson was the second son of an immigrant Orthodox rabbi/cantor named Moshe Yoelson (Al was originally named Asa; his older brother, Harry, was Hirsch). While Rabbi Yoelson continued his old-world Orthodox life and hoped his sons would follow in his footsteps, his two sons broke away to become street performers and eventually vaudeville comedians. Like many other young Jews of that generation and the next (among them, the Marx Brothers, Sophie Tucker, Fanny Brice, and Eddie Cantor), Al thrived in vaudeville and found his way to fame; within fifteen years of leaving his parents’ tradition, he was headlining in Broadway revues written by another family of Jews, the theatrical impresarios the Shuberts, and belting out tunes redolent of the Old South. Bernstein wades through many of the contradictory points of view on Jolson’s performance in blackface and argues that the use of blackface by Jews was not necessarily racist in intent. His argument is not entirely convincing, but neither are many of the alternative interpretations he cites. Nonetheless, the book provides an in-depth context for understanding this fraught part of the American story.
Jolson was among the highest-earning performers in the business, and his career flourished over several decades. His life story inspired a young Jewish writer, Samson Raphaelson, to write a short story entitled “Day of Atonement,” which was published in 1922 and later adapted for the stage and screen. Bernstein analyzes the various versions (and subsequent remakes) and shows how the changes in the narrative reflect the changing status of Jews in America. Raphaelson’s story emphasizes the ways in which Jewish tradition and Jazz music converge when a cantor’s son wants to make it big in popular entertainment — to the consternation of his traditional father. The film adaptation highlights the clash of tradition and modernity and seems to come down on the side of tradition when Jack, the Jolson character, replaces his father in singing Kol Nidre on the very night he was to make his Broadway breakthrough. However, Hollywood being Hollywood, Jack also goes on to triumph on stage. Later versions minimize the clash of traditions and emphasize the theme of “making it” in America.
One of the most interesting themes Bernstein explores is the risk the Warner Bros. studio (founded and run by immigrant Jews) ran in exploring the clash of Jewish tradition and modernity in their pioneering film. Ultimately, however, the film was both a popular success and a triumph of new technology, appealing to audiences across demographics.