One of the nation’s pre­mier tal­ent agents and career advi­sors shows you how to cat­a­pult your career and your life for­ward with three key com­mu­ni­ca­tion strate­gies — Author­i­ty, Warmth, and Ener­gy. A self-empow­er­ment guide to achiev­ing your fullest pro­fes­sion­al and per­son­al poten­tial, Don’t Take Yes for an Answer explains why pos­i­tive feed­back lim­its per­son­al and pro­fes­sion­al growth, and then teach­es you how to embrace hard truths and crit­i­cal feed­back to escape medi­oc­rity and break away from the pack. To stand out, to attract the atten­tion of those who can raise your pro­file, to pro­tect your­self dur­ing lean times, or to gain the inter­est of future employ­ers, you must har­ness three crit­i­cal com­mu­ni­ca­tion traits that human beings respond to most: AWE: A — Author­i­ty. W — Warmth. E — Ener­gy. When all else is equal — edu­ca­tion, work eth­ic, intel­li­gence, expe­ri­ence, ambi­tion — the sin­gle biggest fac­tor in win­ning busi­ness pro­mo­tions, friend­ships, or fol­low­ers hinges on our abil­i­ty to com­mu­ni­cate and con­nect. Mas­ter­ing AWE gives you an unpar­al­leled advan­tage over the com­pe­ti­tion, no mat­ter your field. Herz, who has rep­re­sent­ed and coached dozens of sports, media, and enter­tain­ment lead­ers over the course of near­ly three decades, deliv­ers a step-by-step pro­gram that helps you under­stand and hone your AWE skills.