Shoshana Berg­er is the edi­to­r­i­al direc­tor of the glob­al design firm IDEO and for­mer­ly the cofounder and edi­tor-in-chief of Ready­Made mag­a­zine. She has writ­ten for The New York Times, Wired, Pop­u­lar Sci­ence, SPIN, and Marie Claire. She is the author of Ready­Made: How to Make [Almost] Every­thing: A Do-It-Your­self Primer and, with BJ Miller, of A Beginner’s Guide to the End.